What is a cookie?
A cookie is a small text file that is stored by the browser on your computer or mobile device. The cookie can be read by the company that placed it there so that the browser in use on that device can be recognized. Cookies may provide “aggregate data”, that is, data that counts how many visitors engage in certain actions. They can be read as unique but not identify you as an individual or, particularly in case of registration cookies, cookies can be associated with data that does identify you.
Strictly Necessary Cookies
Strictly necessary cookies are those which are essential for our sites to work in the way you have requested. Although many of our sites are open, that is, do not require registration, we may use strictly necessary cookies to control access to some of our community sites, whitepapers or online events such as webinars and to maintain your session during a single visit. These cookies will need to reset on your browser each time you register or log in to a gated area. If you block these cookies entirely, you may not be able to access gated areas. We may also offer you the choice of a persistent cookie to recognize you as you return to one of our gated sites. If you choose not to use this “remember me” function, you will simply need to log in each time you return.
Performance cookies, often called analytics cookies, collect data from visitors to our sites on a unique but anonymous bases. The results are reported to us as aggregate numbers and trends. PRIME POTENTIAL INFORMATICS allows third parties to set performance cookies. We rely on the reports to understand our audiences generally and improve how our websites work.
We are using Google Analytics, a web analytics service provided by Google, Inc. (“Google”), which in turn uses performance cookies. The information generated by the cookies about your use of our website will be transmitted to and stored by Google on servers in the United States.
In case IP-anonymisation is activated on our website, your IP address will be truncated within the area of Member States of the European Union or other parties to the Agreement on the European Economic Area. Only in exceptional cases the whole IP address will be first transferred to a Google server in the USA and truncated there. The IP-anonymisation is active on our website.
Google will use this information on behalf of the operator of our website for the purpose of evaluating your use of our website, compiling reports on website activity for website operators and providing them other services relating to website activity and internet usage.
We may use site performance cookies remember your preferences for operational settings on our websites so that you do not have to re-set the preferences every time you visit. For example, the cookie may recognize optimum video streaming speeds or volume settings or the order in which you look at comments to a posting on one of our forums. These cookies do not identify you as an individual and we don’t associate the resulting information with a cookie that does.
Social Media Cookies
If you use social media or other third party credentials to log in to our sites, then that other organization may set a cookie that allows that company to recognize you. The social media organization may use that cookie for its own purposes. The organization may also show you ads and content from us when you visit its websites.
Also, if you use a social media-sharing button or widget on one of our sites, the social network that created the button will record your action for its own purposes.
Please look to each social media organization’s privacy and data protection policy to understand its uses of its cookies and tracking from our sites and how to control such cookies and buttons.
We use tracking and targeting cookies or ask other companies to do so on our behalf to send you emails and show you online advertising that meets your business and professional interests. If you have registered for our websites, we may tailor our emails to you to reflect the interests you have shown during your visits.
We ask third party advertising platforms and technology companies to show you our ads after you leave our sites (retargeting technology). This technology allows us to make our website services more interesting for you. Retargeting cookies are used to record anonymized movement patterns on a website. These patterns are used to tailor banner advertisements to your interests. The data used for retargeting is completely anonymous and is only used for statistical analysis. No personal data is stored and the use of retargeting technology is subject to the applicable statutory data protection regulations.
We also work with companies to reach people who have not visited our sites. These companies do not identify you as an individual but instead rely on a variety of other data to show you advertisements, for example, behavior across websites, information about individual devices and, in some cases, IP addresses.
How do I turn off cookies?
All modern browsers allow you to turn off cookies or stop accepting cookies. You can usually find the settings to do so in the “options” or “preferences” menu of the browser on your device or you can use the “Help” option for more details.
Please remember that turning off some cookies may result in our sites not working as intended.
If you are primarily concerned with third party advertising platforms, including those that track your browser across unrelated websites, please visit the Network Advertising Initiative, https://www.networkadvertising.org/, for more information and options for turning off targeting, http://www.networkadvertising.org/choices/. The Digital Advertising Alliance also offers an opt out page at http://www.aboutads.info/choices/. EU-based users can opt-out of targeted advertising through the European Interactive Digital Advertising Alliance’s opt-out page at http://www.youronlinechoices.eu.